Typical website enquiry
“Hi, how much does this cost?”
The sales team must start from the beginning.
Interactive quote journeys for service businesses
Give website visitors a guide price—and your team a clearer brief.
ProjectForm Studio builds interactive pricing and quotation tools around your products, pricing rules and sales process—then supplies the calculator files and embed code for your website designer to install.
Built and configured for your business—not a generic widget
Start with your website URL and a brief description of your products or services. No technical questionnaire or account access is needed to start the conversation.
86-second narrated product tour
See how a choice becomes a useful project brief.
Follow the actual calculator screens as project choices change the estimate and become a structured brief. This narrated walkthrough combines demo screens with a designed example brief and added cursor highlights; all pricing and contact details are fictional.
- Immediate customer price guidance
- Structured project and contact information
- Your own products, rules and branding
Press play to hear the narration. Use the player’s speaker control to turn sound on.
Product tour86 seconds · narration & captions
Read the walkthrough
Choose the project, set its size, then select specifications, finishes and upgrades. In this garden-room example, changing the width from 4 to 5 metres changes the guide from £28,750–£32,750 to £34,750–£39,500. Adding premium flooring changes it to £36,000–£41,250.
Location, timing, notes and contact details join the selected options in one structured brief. This public demo uses fictional details and sends no enquiry. A live client version uses the client-owned receiving system agreed before development.
The founding-client build is £395, with your branding, approved pricing configuration, files, embed code, guides and one revision. Your designer installs and connects it. Compatibility and any separate costs are agreed before deposit. Start with your website URL and a brief description of what you sell.
How it works
A clearer route from interest to useful conversation.
The customer gets meaningful pricing guidance. Your team receives enough project detail to make the first response relevant.
Configure
The customer selects the products, size and options that apply.
See a guide
They receive an indicative price or sensible guide range.
Share requirements
Location, timeframe and contact details are captured.
Receive a richer lead
Your sales team gets a structured project summary.
Why businesses use it
Replace a vague question with a qualified brief.
Give serious customers useful guidance before a sales call while keeping the entire journey on your own website.
ProjectForm-style enquiry
Project type
Size or quantity
Product preferences
Selected upgrades
Postcode
Timescale
Contact details
Indicative estimate
- Reduce low-information enquiries
- Capture project specifications
- Qualify location and timing
- Keep leads on your website
Industry demos
See the idea in a familiar buying journey.
Each demonstration uses fictional pricing to show how a tailored calculator can guide a customer and structure the resulting enquiry.
01
Manufacturers & installers
Garden Rooms
Interactive quote calculator covering room size, specification, finishes and upgrades.
View Garden Room Demo02
Independent & regional installers
Windows & Doors
Interactive pricing journey for replacement windows, entrance doors and glazed doors.
View Windows & Doors Demo03
Bespoke furniture specialists
Fitted Wardrobes
Interactive guide for fitted wardrobes, walk-ins and tailored bedroom storage.
View Fitted Wardrobe DemoCompleted example · Garden room
A project brief your team can act on.
This is a fictional example of the information your sales team could receive. You do not need to enter contact details to view it.
Example structured enquiry
- Customer
- Alex Example · alex@example.invalid
- Location and timing
- ZZ1 1ZZ · Within 1–3 months
- Purpose and size
- Home office · 4 × 3m · 12m²
- Specification
- Premium year-round · Thermowood
- Upgrades
- Wide sliding doors, heating and cooling, enhanced electrics
- Indicative range
- £28,750–£32,750
- Notes
- Restricted side access; discuss delivery options.
Fictional sample details and demonstration pricing only; not a quotation. Production pricing, VAT treatment, exclusions and enquiry fields are supplied or approved by the client.
Built around your business
Interactive Quote Calculators for More Industries
The existing demos show the customer journey. Your calculator would use your own product range, enquiry fields and client-approved pricing rules; demonstration prices are illustrative.
Conservatories and orangeries
Capture approximate dimensions, style, glazing, roof specification and additional features.
See a related Garden Room journeyPergolas and outdoor structures
Guide choices for dimensions, materials, roofing, lighting and optional features.
See a related Garden Room journeyGarage conversions
Gather garage dimensions, intended room use, finishes and desired features before a consultation.
See a related Garden Room journeyBespoke fitted furniture
Explore furniture type, dimensions, cabinetry finishes, storage configuration and extras.
See a related Fitted Wardrobe journeyThese are related examples, not finished pricing models for the industries above. Bi-fold and sliding-door specialists can explore our Windows & Doors demo.
Founding client offer
£395
For the first three paying clients: a tailored first version for businesses helping shape the service.
Specialist build serviceBuilt around your products, pricing logic and sales process—not a generic quote widget.
What is included
Your commercial rules, turned into a useful customer journey.
Your £395 build includes
- Branding matched to your website
- Approximately 5–8 option categories
- Client-approved pricing rules
- Agreed client-owned enquiry connection
- Responsive embed code
- Structured enquiry summary
- One revision round
- 14 days of code defect support
Separately arranged
- Your designer’s installation and integration work
- Client-owned hosting and any receiving-service fees
- Extra integrations or features outside the agreed scope
- Future price changes, updates and ongoing maintenance
We agree the route and disclose any separate costs before you pay a deposit. No mandatory PFS hosting subscription is included or required.
Support and scope details
Support covers defects in the supplied code for 14 calendar days from final code handover. Installation, hosting, third-party services, new features and future pricing updates are separately arranged. Your designer’s installation and any receiving-service costs are agreed before deposit.
Before publication: the client supplies or approves all pricing rules, VAT treatment, exclusions and customer-facing quotation wording.
Discuss fit for my websiteA better first sales conversation
Turn your current pricing structure into a qualified enquiry journey.
Website fit
A brief check before you commit.
Start with your website URL and product range. If there is a fit, we ask your designer only for the details needed to confirm a safe installation and enquiry route.
Does my website have to use WordPress?
No. WordPress is one possible route. Other platforms may work where the designer can add supported HTML or iframe content and connect the agreed receiving system. Platform, hosting and security restrictions are checked individually; compatibility is not automatic.
What do you need for the compatibility check?
After an initial discussion, we ask your designer four brief questions: platform and hosting; permitted installation methods; the current enquiry service and email reliability; and a staging site or another safe testing route. Follow-up questions depend on the route. No passwords or account access are needed for this initial check.
Do we need Formspree or another subscription?
Not automatically. We use an existing compatible client-owned receiving system where possible. A separate form service such as Formspree is an optional fallback. Any account requirements, limits and recurring fees are agreed before deposit.
Who installs it, and what happens if the site is unsuitable?
Your website designer installs and connects the supplied calculator. We agree compatibility, the supported connection and any separate costs before deposit. If the site cannot support the proposed route, we explain the limitation and any practical alternative before you commit.
Can I understand the output without entering details?
Yes. Use “See a completed example” to view a fictional project brief immediately. You can also try the interactive demo using sample details; the public demonstrations do not send or store an enquiry.
Your build and handover
A clear route from compatibility check to launch.
The £395 build is paid in two instalments. Your designer’s installation and any external service costs are agreed separately before you commit.
Confirm the fit
We review your pricing and a brief compatibility check with your designer, then agree the connection, scope and separate costs.
Agree and build
Accept the agreement, provide complete pricing and branding, and pay the £197.50 deposit. We prepare your private preview.
Test and approve
Review pricing and wording, use one consolidated revision, and complete the agreed staging and actual inbox test before written acceptance.
Handover and launch
Pay the £197.50 balance and receive the final files and guides. Your designer installs the final version and verifies enquiry receipt before launch.
Support covers defects in the supplied code for 14 calendar days from final code handover. Arrange your designer’s availability for that window. New features, price updates, hosting and third-party service issues are outside that support scope.
Installation and enquiry delivery
We confirm the connection before you commit.
Introduce your website designer. We agree the installation route and disclose any separate costs before you pay a deposit.
We build your calculator
Your £395 package includes the agreed calculator, client-approved pricing, files, embed code and guides, one revision and 14 calendar days of supplied-code defect support from final code handover.
Your designer installs it
Your designer installs and connects the calculator, then checks a test enquiry reaches your inbox. Installation or bespoke integration may carry a separate charge.
Your business controls enquiries
We use your existing compatible receiving system where possible. A separate service such as Formspree is optional; account requirements, submission limits and any recurring fees are agreed beforehand.
ProjectForm supplies the code and agreed connection. Your business controls the receiving service and its recipients. We do not host your live submission service or receive your customers’ enquiries.